Pepsi Co Design Center hosted a pre-game Superbowl event in Houston to feature the release of 1893, a new ginger beer. The design intention was to create an event space that matched the aesthetic of a previously shot commercial for the beverage. The PepsiCo Design Center used VR to understand the scale of the event space, to visualize various furniture scenarios, and to test out different lighting layouts. The VR experience was set up in PepsiCo’s Designer center for the team to make design decisions, and to demonstrate the utility of VR to the company.